ABOUT US

A Coveted Collection Of Hotels

A large dark themed lobby with a reception desk and seating area. On the left is a large, low hanging, beautiful chandelier.

A man sitting on a upturned couch and a woman posing next to him in an armchair. A large complex chandelier hangs low beside them

Our Brand

SO/ is a coveted collection of hotels, rooted in the world of fashion. Making its stylish debut on the global hotel scene in 2011, SO/ continues to command attention with its avant-garde design and creative approach to the world of luxury.

A man sitting on the end of an upturned couch. A woman wearing a long gold dress is placed next to him

About SO/ Auckland

Discover a new scene in an eclectic district where chic boutiques meet renovated dockside warehouses. Made by a design collaboration between Dutch interior designer Moooi and New Zealand fashion house, WORLD, SO/ Auckland leaves a bold and inspiring mark on the cityscape.

Explore The Spaces

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http://Two%20small%20yellow%20dessert%20on%20a%20white%20side%20dish

http://A%20bar%20with%20a%20neon%20'MIXO'%20sign%20mounted%20on%20the%20wall%20with%20a%20seating%20area%20with%20couches,%20poufs%20and%20an%20'O'%20shaped%20art%20piece

http://A%20black%20and%20gold%20foyer%20with%20a%20member%20of%20staff%20standing%20behnind%20a%20black%20reception%20table

http://A%20dining%20area%20on%20a%20large%20balcony%20looking%20over%20the%20beautiful%20Auckland%20skyline%20at%20sunset.

http://A%20small%20wine%20cellar%20with%20a%20oval%20table%20in%20the%20centre%20and%20a%20beautiful%20large%20ceiling%20light%20hanging%20from%20the%20ceiling

http://A%20large%20blue%20pool%20with%20windows%20looking%20into%20a%20fitness%20gym

Our Neighbourhood

In an area where old meets new and traditional meets chic, SO/ Auckland watches over Auckland’s vibrant central business district, sometimes called the Britomart district, with boutique shopping, innovative restaurants and the city’s most iconic landmarks on its doorstep.

Find Out More