SO/ Auckland - Luxury hotel

SO/ Auckland

The Hotel

Situated in the downtown Britomart district in the heart of the city, SO/ Auckland is a luxurious urban hotel.  Its avant-garde design blends the essence of the destination with the hotel’s soul. Bursting with local energy and magnificent views, SO/ Auckland sets a new standard for world travellers and locals alike.

Stephen Gould
Cnr. Customs Street East & Gore Street
1010 Auckland
New Zealand
Tel: +64 (0)9 379 1860
Fax: +64 (0)9 379 1861

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  • An enjoyable family experience. tripadvisor

    Our first visit to the SO/ in Auckland after having been to others overseas, the Auckland version didn’t disappoint with comfortable rooms, exceptional service with the whole family made to feel...

  • Some mishaps but they really came through tripadvisor

    The good: fantastic location, excellent upmarket renovated rooms with a very comfortable bed, facilities were all great, free fast internet. Staff are very attentive and professional. The platinum...

    pyronicalAuckland Central, New Zealand
  • Absolutely perfection! tripadvisor

    We recently chose the SO hotel for our wedding anniversary night away. As you can imagine having a night away together from the kids you want everything to be perfect and this hotel did not...

    TashkyAuckland Central, New Zealand
  • Noisy and no consideration for guests tripadvisor

    DO NOT STAY AT THIS HOTEL! Loud music coming from their Rooftop Bar with no regard for their own hotel guests. Walls were so thin you could feel the bass reverberate through the walls - gave me a...

  • Disappointing we checked out early tripadvisor

    We decided to stay at SO as it was one of the hotels we really were looking forward to before covid hit. So we planned a weekend away for my wife’s birthday. As a platinum member I was expecting it...

    psam010Auckland Central, New Zealand

Based on 241 user reviews

Read 241 reviews
  • Contact

    SO/ Auckland ☆☆☆☆☆
    Cnr. Customs Street East & Gore Street
    1010 Auckland, New Zealand
    Tel: +64 (0)9 379 1860
    Fax: +64 (0)9 379 1861

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