SO/ Auckland - Luxury hotel

SO/ Auckland

The Hotel

Situated in the downtown Britomart district in the heart of the city, SO/ Auckland is a luxurious urban hotel.  Its avant-garde design blends the essence of the destination with the hotel’s soul. Bursting with local energy and magnificent views, SO/ Auckland sets a new standard for world travellers and locals alike.

Stephen Gould
Cnr. Customs Street East & Gore Street
1010 Auckland
New Zealand
Tel: +64 (0)9 379 1860
Fax: +64 (0)9 379 1861

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SO/ Special

Stay up to date with our SO Happenings and be in the know for all the places you need to be. Don’t miss out on our exclusive events including gastronomic showcases, the best parties in town and a whole host of activities that connect SO/ to the heart of Auckland.


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  • So Auckland,can be better tripadvisor

    Excellent stuff.Nice lobby and housekeeping.Amazing handwriting welcome letter from Front Desk Manager. However, room phones are not working during the day. Step in Spa at 4 pm is fully booked for...

  • Beautiful hotel tripadvisor

    Stayed overnight with my husband. Through the Accor programme we were upgraded to a lovely room on an upper floor with a view of the city and the harbour. Didn’t use the restaurant or fitness areas...

  • An oasis of luxe in the city tripadvisor

    Staying one night in the city is a perfect reason for staying at SO\ I love the opulent and fun lobby. The team seem to be genuinely having a good time and their sparkly outfits can't help me smile...

    hinemoa-aucklandAuckland, New Zealand
  • Not worth the money at all..... tripadvisor

    We stayed Saturday 4th of June for one night and were so annoyed with the amount of money we spent thinking we were going to get 5 star accommodation and service. The foyer was a dusty, unvacuumed...

  • Three night stay in So Playful room tripadvisor

    The hotel is stunning and decor is fantastic. The beds very comfortable and great bathroom. Amazing rooftop bar however was closed Sunday -Tuesday. Lovely treat for partners birthday was a nice...

    sven_sahinStratford, New Zealand

Based on 218 user reviews

Read 218 reviews
  • Contact

    SO/ Auckland ☆☆☆☆☆
    Cnr. Customs Street East & Gore Street
    1010 Auckland, New Zealand
    Tel: +64 (0)9 379 1860
    Fax: +64 (0)9 379 1861

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