SO/ Auckland - Luxury hotel

SO/ Auckland

The Hotel

Situated in the downtown Britomart district in the heart of the city, SO/ Auckland is a luxurious urban hotel.  Its avant-garde design blends the essence of the destination with the hotel’s soul. Bursting with local energy and magnificent views, SO/ Auckland sets a new standard for world travellers and locals alike.

Stephen Gould
Cnr. Customs Street East & Gore Street
1010 Auckland
New Zealand
Tel: +64 (0)9 379 1860
Fax: +64 (0)9 379 1861

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SO/ Special

Stay up to date with our SO Happenings and be in the know for all the places you need to be. Don’t miss out on our exclusive events including gastronomic showcases, the best parties in town and a whole host of activities that connect SO/ to the heart of Auckland.


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  • Quarantine hotel and it shows tripadvisor

    We booked a 2-night stay and left after the first night. The city noise was extreme (Friday) we had no sleep, the aircon pumped cold all night and we couldn’t change it as it is centrally controlled...

    brookepenny_Gisborne, New Zealand
  • Managed Isolation in Auckland tripadvisor

    Just like to say a huge thank you to the staff at So Auckland. We didn't have a choice to stay as it was part of the managed isolation program as we moved to NZ from the UK, but I could not recommend...

    richarddgrayHamilton, United Kingdom
  • Hotel closed, but not told :( tripadvisor

    SO disappointed, after booking this hotel for the America's cup early next year, I have found out that this hotel is actually closed for that period, despite having a current booking for the same...

    willtravel44Napier, New Zealand
  • Club had high service standards tripadvisor

    The SO was a really great place to stay and was as good as anywhere we have stayed in Auckland. Check in was fine, the lobby is very "curated" and has a bit of artifice but the entry level club room...

    RossY415Brisbane, Australia
  • FANTASTIC!!! tripadvisor

    Always on the look out for unique and different hotels, we booked the Spa and Dining package (highly recommended if available) at the SO/. Zoe was very helpful prior to arriving on Spa, dining and...

    ogerkanNew York City, New York

Based on 210 user reviews

Read 210 reviews
  • Contact

    SO/ Auckland ☆☆☆☆☆
    Cnr. Customs Street East & Gore Street
    1010 Auckland, New Zealand
    Tel: +64 (0)9 379 1860
    Fax: +64 (0)9 379 1861

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